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Subaru is the 2018 Most Trusted Brand, according to Kelley Blue Book.

Most Trusted Brand Subaru is the Most Trusted Brand for four years running, according to Kelley Blue Book. [1]
All 2018 Subaru models with EyeSight and Steering Responsive Headlights are an IIHS Top Safety Pick. [2]
Built to Maintain Value Subaru is the 2018 Top Brand for Residual Value, according to ALG. [3]
Built to Last 97% of Subaru vehicles sold in the last 10 years are still on the road today. [4]
Best Selling Subaru has the best-selling all-wheel drive cars in America for the past 10 years. [5]

Rally America Champions 11-Time Overall United States Rally Champions. [6]

Proud to be Zero Landfill Subaru was the first automotive plant in the U.S. to achieve zero-landfill status. All Subaru vehicles are built in zero-landfill plants, where 100% of waste is recycled or turned into electricity.

Impreza
"The new structure and attention to sound deadening pays off, as the Impreza is much quieter than before."
- Kelley Blue Book's KBB.com [7]

A 2018 IIHS Top Safety Pick+ with EyeSightÆ and Steering Responsive Headlights The 2018 Subaru Impreza received the highest possible safety rating from IIHS when equipped with EyeSight and Steering Responsive Headlights.
Best Resale Value The Subaru Impreza has the 2018 Best Resale Value in its class, according to Kelley Blue Book. [8]
Built to Maintain Value The Subaru Impreza retains its value better than any other vehicle in its class for 2018, according to ALG. [9]
Largest Passenger Volume The Subaru Impreza has the largest passenger volume in its class. [10]

Legacy
"The Legacy is comfortable, quiet, offers good fuel economy and reliability all in a package with plenty of interior space and with excellent safety scores." - Kelley Blue Book's KBB.com

A 2018 IIHS Top Safety Pick+ with EyeSightÆ and Steering Responsive Headlights The 2018 Subaru Legacy received the highest possible safety rating from IIHS when equipped with EyeSight and Steering Responsive Headlights.
Built to Last 96% of Subaru Legacy vehicles sold in the last 10 years are still on the road today. [11]
Class-leading Interior Room No other sedan in its class has more total interior volume than the Subaru Legacy. [12]
Best Selling The Subaru Legacy is the best-selling all-wheel drive midsize sedan for the past 10 years. [13]

Crosstrek
"It retains the value and off-road credibility its predecessors were known for while adding modern-day driving manners, technology, and safety to the mix." - Motor Trend

A 2018 IIHS Top Safety Pick with EyeSightÆ and Steering Responsive Headlights (built after Oct. 2017) The 2018 Subaru Crosstrek received the highest possible rating for front crash prevention from IIHS when equipped with EyeSight.
Built to Maintain Value The Subaru Crosstrek retains its value better than any other vehicle in its class for 2018, according to ALG. [14]
Lowest Cost to Own The Subaru Crosstrek has the lowest 5-year Cost to Own in its class for 2018, according to Kelley Blue Blook. [15]
5-Star Safety The 2018 Subaru Crosstrek earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA). [16]

Forester
"The Subaru Forester is one of an increasingly rare breed that is equally adept on-road and off-road." - Kelley Blue Book's KBB.com
[17]

A 2018 IIHS Top Safety Pick with EyeSightÆ and Steering Responsive Headlights The 2018 Subaru Forester received the highest possible rating for front crash prevention from IIHS when equipped with EyeSight.
Built to Maintain Value The Subaru Forester retains its value better than any other vehicle in its class for 2018, according to ALG. [18]
Built to last 97% of Subaru Forester vehicles sold in the last 10 years are still on the road today. [19]
10 Best AWD Vehicle Under 25k The Subaru Forester was named one of the 10 Best All-Wheel Drive Vehicles Under $25,000 for 2017 by Kelley Blue Book. [20]

Outback
"Few other vehiclesÖ can be everything to everyone like the Outback." - Jalopnik

A 2018 IIHS Top Safety Pick+ with EyeSightÆ and Steering Responsive Headlights (built after Sept. 2017) The 2018 Subaru Outback received the highest possible safety rating from IIHS when equipped with EyeSight and Steering Responsive Headlights (built after Sept. 2017).
Built to Maintain Value The Subaru Outback retains its value better than any other vehicle in its class for 2018, according to ALG. [21]
Long-lasting 98% of Subaru Outback vehicles sold in the last 10 years are still on the road today. [22]
Best Selling The Subaru Outback is the best-selling all-wheel drive crossover (CUV) in its class for the past 10 years [23].

BRZ
"What we haveÖ is an affordable, tossable, tail-happy sports car: slick-shifting, hard-stopping, great-sounding, as much fun on a track as it is in the canyons as it is around town." - Autoweek (March, 2017)

Built to Last 97% of Subaru vehicles sold in the last 10 years are still on the road today.[24]
Built to Maintain Value Subaru is the 2018 Top Brand for Residual Value, according to ALG. [25]
10 Coolest Cars Under 25k The Subaru BRZ was named one of the 10 Coolest Cars Under $25,000 for 2017 by Kelley Blue Book. [26]
Best Performance Brand Subaru is the 2017 Best Performance Brand according to Kelley Blue Book. [27]

WRX
"Fast, fun, and ferocious- good things come in small packages and the 2018 Subaru WRX Premium still delivers like a champ." - Automobile

A 2018 IIHS Top Safety Pick+ with EyeSightÆ and Steering Responsive Headlights The 2018 Subaru WRX received the highest possible safety rating from IIHS when equipped with EyeSight and Steering Responsive Headlights.
Built to Maintain Value The Subaru WRX retains its value better than any other vehicle in its class for 2018, according to ALG. [28]
Longest-lasting The Subaru WRX is the longest-lasting turbocharged all-wheel drive vehicle in its class. [29]
Best Resale Value The Subaru WRX has the 2018 Best Resale Value in its class, according to Kelley Blue Book. [30]

Awards Disclaimers

[1] 2015-2018 Kelley Blue Book Brand Image Awards are based on the Brand Watchô study from Kelley Blue Book Strategic Insights. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
[2] Applies to 2018 Subaru Crosstrek models built after Oct. 2017.
[3] ALG named Subaru the 2018 Top Mainstream Brand for Residual Value. ALG is the industry benchmark for residual values and depreciation data. (www.alg.com).
[4] Based on IHS Markit U.S. vehicles in operation vs. total new registrations MY2008-2017 ending in December 2017.
[5] Based on IHS Markit total registration among all-wheel drive vehicles from 2007-2016.
[6] The Subaru Rally Team USA has won overall Rally America and American Rally Association (ARA) championships eleven times between 2006-2017.
[7] From "2017 Subaru Impreza First Review" on Kelley Blue Book's KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co, Inc.
[8] Vehicle's projected resale value is specific to the 2018 model year. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
[9] ALG is the industry benchmark for residual values and depreciation data (www.alg.com).
[10] Based on passenger volume information from OEM websites and Car and Driver magazine from MY2018 vehilces within the Non-Luxury Traditional Compact segment. Segment definition as of September 30, 2017, supplied by IHS Markit.
[11] Based on IHS Markit U.S. vehicles in operation vs. total new registrations in the Non-Luxury Traditional Midsize Sedan segment for MY2007-2016 as of January 2017.
[12] Based on manufacture-reported interior volumes according to the EPA's Midsize Car class as of March 8, 2018.
[13] Based on IHS Markit U.S. total registrations for all-wheel drive sedans in the Non-Luxury Traditional Midsize segment from 2007-2016.
[14] ALG is the industry benchmark for residual values and depreciation data (www.alg.com).
[15] 2017-2018 model-year vehicle's projected cost to own for the initial five-year ownership period is based on the average Kelley Blue Book 5-Year Cost to Own data which considers depreciation and costs such as fuel and insurance. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
[16] Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (www.SaferCar.gov).
[17] From "2017 Subaru Forester Expert Review" on Kelley Blue Book's KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
[18] ALG is the industry benchmark for residual values and depreciation data (www.alg.com).
[19] Based on IHS Markit U.S. vehicles in operation vs. total new registrations in the Non-Luxury Compact CUV segment for MY2008-2017 ending in December 2017.
[20] For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
[21] ALG is the industry benchmark for residual values and depreciation data (www.alg.com).
[22] Based on HIS Markit vehicles in operation for the Non-Luxury Midsize CUV segment as of December 2017 for MY2008-2017 vs. total new registrations of those vehicles.
[23] Based on IHS Markit U.S. total registrations for all-wheel drive vehicles in the Non-Luxury Midsize CUV segment from 2007-2016.
[24] Based on IHS Markit U.S. vehicles in operation vs. total new registrations MY2008-2017 ending in December 2017.
[25] ALG named Subaru the 2018 Top Mainstream Brand for Residual Value. ALG is the industry benchmark for residual values and depreciation data (www.alg.com).
[26] For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
[27] 2017 Kelley Blue Book Brand Image Awards are based on the Brand Watchô study from Kelley Blue Book Strategic Insights. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
[28] ALG is the industry benchmark for residual values and depreciation data (www.alg.com).
[29] Based on the average of vehicles in operation vs. total new registrations for each model year using IHS Markit data for turbocharged all-wheel drive vehicles in the Non-Luxury Traditional Compact segment for MY2007-2016 as of January 2017.
[30] Vehicle's projected resale value is specific to the 2018 model year. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

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